woensdag 11 april 2012

Defining Content Strategy #1

"Content strategy isn't really a discipline but a defined approach to handling an organization's content consistently across departments and channels. It can only be effective if it becomes ubiquitous to the processes and procedures that already exist within business - communications, public relations, customer service, marketing, graphic design, IT, etc. While the defined strategy may be about content, the tactics by which we achieve our content goals are really about people. Who are we publishing content for? How will they interact with the content we present? How do they define relevancy? What is meaningful and engaging to them?"
Kristina Mausser at Follow the UX Leader
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